Impact of Colour Psychology on Business Sign Design & Branding
SignMedia Design Signs for Businesses to Maximise Performance in & around London & Surrey
In our previous article titled Signage Essential for New Business Marketing we discussed the importance of different types of signage and how these can impact your business performance. Today we will reveal all you need to know about the impact of colour psychology on signage and how the colours you use determine the audience you attract. Here at SignMedia we offer expert guidance on design and colour schemes to help you maximise results and attract the intended target audiences; a one-stop-shop for all your sign requirements. Especially car signs and van signing
To master the art of colour in your business marketing you should firstly take time to understand the demographics and psychographics of your target audience. Likewise, you should also take time to understand your most successful competitors and analyse their branding efforts to ensure you do not end up with something ‘very similar’ and to see ‘what colours actually work’ in your chosen industry.
Colours that may appeal to mothers for baby products may not appeal to car enthusiasts looking for a new buy; who is your intended audience and what colours are most suited to capture their attention and send the right message on behalf of your company? Don’t just design any old sign and send to print, design a sign to generate the right response. The colours you choose could hugely impact the response you receive from potential clients or customers so settle on a solution that matches the positioning of your company in the marketplace.
Heard of the 60-30-10 Rule?
A large majority of designers use the 60-30-10 rule which represents an effective colour scheme for your company brand and signage. This rule will lead to a professional colour scheme being designed for your marketing purpose and is based on choosing 3 colours and using them in the ratio of 60%, 30% and 10%. Increase brand value and evoke real emotion from the right audiences.
Colours Relate to Body, Mind & Emotion
Colour has been scientifically proven to affect emotions and moods and can even trigger various physiological reactions including increased metabolism and blood pressure. The four main psychological primary colours that relate to the body, mind and emotions are red, yellow, blue and green, but in this chart you can see a wider range of colours and the meanings they have according to interpretations and testing.
First Impressions Do Count
Every day we are exposed to signs of all shapes, sizes and colours but which ones really stand out to you? Which signs make you want to go back and check out the shop or service offered? The colours making up your sign influence the way people feel about your brand before they even know much about it. First impressions need to be good if you want action to be taken in your favour. Increase brand recognition by up to 80% with the right colour scheme and understand the way in which shoppers see you!
Interesting Signage Fact!
Nearly 90% of shoppers place colour as a primary reason to purchase a particular product or service. The first 90 seconds of your brand getting noticed is your chance to shine, persuade and influence your buyers to ‘want to know more’.
Get professional advice to make the most out of your sign design. If you are dealing with potentially hazardous products that require a warning, yellow and red could be more suitable under different colour-associated reactions.
Conclusion SignMedia is located in Ashford (close to Heathrow Airport) and specialises in print design, manufacture and installation of signs throughout West London. We also have the ability to work on larger jobs nationwide and offer an expert consultancy service you can rely on. Just give us a call on 01784 241 974 for FREE guidance on sign design in London and Surrey or fill out this form with your requirements in the message box. Thank you!
